Associate Director, Franchise Marketing – Hemophilia

Job Title : Associate Director, Franchise Marketing – Hemophilia

Location: Cambridge, MA

About the Job

The Associate Director, Franchise Marketing – Hemophilia plays a central role in driving alignment and focus across Sanofi's U.S. Hemophilia franchise, encompassing Altuviiio, Alprolix, Qfitlia, and Eloctate. This role is responsible for connecting the HCP and Patient teams around shared brand strategies, ensuring portfolio prioritization is clearly understood and consistently reflected in how both teams operate. This role also owns cross-functional account planning execution and the franchise performance reporting framework.

 Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

About Sanofi:

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve lives.

Main Responsibilities

Brand Alignment and Portfolio Prioritization

Drive alignment between the HCP and Patient teams on brand strategies, ensuring both teams are working from a shared understanding of portfolio priorities across Altuviiio, Alprolix, Qfitlia, and Eloctate

Support the consolidation of HCP and Patient team efforts to eliminate duplication, close gaps, and ensure resources are focused on the highest-priority areas of the portfolio

Actively support portfolio prioritization across teams, ensuring day-to-day activities and decisions reflect the franchise's strategic focus

Champion consistent portfolio messaging across both teams, ensuring all customer-facing efforts reinforce the same strategic priorities

Cross-Functional Coordination and Governance

Lead the coordination of franchise marketing activities

Establish processes, and communication rhythms that keep the franchise team focused and operating efficiently

Proactively surface and resolve cross-functional priority conflicts, ensuring the franchise's strategic focus is preserved

Performance Reporting Execution and Communication

Lead quarterly priority alignment across functions, ensuring data is gathered, synthesized, and delivered with accuracy and timeliness

Translate performance insights into clear, actionable narratives for senior leadership and cross-functional stakeholders, aligning with I&A

Partner with I&A, SP teams, and other data owners to continuously strengthen reporting infrastructure

Account Planning Execution and Field Alignment

Lead cross-functional account planning execution, ensuring field teams are aligned on brand priorities and equipped to execute at the account level

Drive communication and planning sessions between marketing and field teams to ensure seamless execution and consistent brand focus across accounts

Support the tracking of account-level performance metrics and translate insights into actionable direction for cross-functional partners

Ensure account planning initiatives are grounded in influence mapping, customer segmentation, and market adoption data

About You

Basic Qualifications

Bachelor's Degree

5+ years of experience in the biopharmaceutical, healthcare, life sciences or biotech industry and/or with marketing experience

Outstanding cross-functional collaboration and stakeholder management skills

Preferred Qualifications

MBA or science-related graduate degree

Strong understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles

Demonstrated ability to drive alignment and consolidate efforts across cross-functional teams, including HCP, Patient, Specialty Pharmacy, and field teams

Experience leading organizational change or integration efforts, including training and change management

Outstanding communication, leadership, and project management skills

Strong ability to manage competing priorities and drive focus across a complex organization

Ability to work effectively in a matrix organization with various stakeholders

Direct experience in hemophilia or rare blood disorders marketing

Experience leading account planning execution with cross-functional field teams

Experience leading team integrations, training programs, or organizational change initiatives

Experience working with Medical Affairs, Sales, and Market Access teams

Knowledge of congress and events management

Why choose us?

 Bring the miracles of science to life alongside a supportive, future-focused team. 

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. 

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. 

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.